Using Fast Moving Search Terms to Analyse Online Consumer Trends

The Hitwise Fast Moving Search Terms report identifies search terms that have experienced significant increase or decrease in traffic share over a specific period in time. It is an invaluable source of information as it enables marketers to analyse the importance of campaigns and seasonal trends, as well as to monitor traffic generated by competitors' keywords.

Travel companies, for example, can use this weekly report to understand which destinations have recorded the largest increase in search volume, and ensure their website is fully optimised. The data sample below reveals that Las Vegas, Venice and Prague were the fastest moving 'overseas' destination searches for the week to 12 January 2008.
 
To learn more about how you can gain a competitive edge with Fast Moving Search Terms and other Search Intelligence™ features, contact us today.