Consumers look for brands they can identify with and trust online, whether they are extensions of their favourite offline brands or new online players. This brand new report from Hitwise and Experian Integrated Marketing analyses the role of online brands in the UK from a number of perspectives, looking at the growth of branded search, the relationship between online and offline branding, and the role of paid and organic search marketing. To download a copy of this report, please fill in your details below.
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